Book Promotion

Sustained visibility, not a single push.

Some promotional needs go beyond a launch or a single tactic, particularly for backlist titles or ongoing series. A promotion campaign brings several activities together over a defined period.

Phoenix can plan a campaign structure around your book that coordinates outreach, content, and promotional activity toward a shared set of goals.

What Phoenix can help with

• Campaign Planning

  Define goals, timeline, and structure for the promotional period.

• Channel Coordination

  Align outreach, content, and advertising activity where relevant.

• Content Calendar

  Plan promotional content across the campaign timeline.

• Milestone Tracking

  Track key campaign dates and checkpoints.

• Results Review

  Review campaign activity once it concludes and note what to carry forward.

For authors planning a sustained push.

• Authors promoting a backlist title
• Series authors running a campaign across multiple books
• Authors marking an anniversary or reissue
• Authors without the time to coordinate promotion themselves
• Authors who've tried single tactics and want a coordinated plan instead

How it works

1. 01

   Tell us about your book

   Share your book, stage, audience, timeline and the help you're looking for.

2. 02

   We review your goals

   Our team looks at what you want to achieve and where your book is today.

3. 03

   We recommend the right approach

   You get a clear recommendation, scope and custom quote — no obligation.

4. 04

   We create or execute the work

   Once you approve the plan, our specialists deliver the work and keep you updated.

5. 05

   We review the next steps with you

   We go through what was delivered and whether there's a sensible next stage.

Why Phoenix

Phoenix looks at your project as a whole and discusses the support that fits your goals. Contact us to discuss the service, requirements and next steps.