Retail & Distribution Strategy

Choosing where and how to sell.

Retail distribution strategy looks beyond simply being available on a platform, to which retailers actually matter for a given book, genre, and audience, and how to position the listing on each one. It's a planning service focused on priorities and sequencing, not the technical setup itself.

Authors need this when they're deciding how to allocate limited time and attention across multiple retail options, or reassessing an existing distribution setup that isn't performing as expected.

What Phoenix can help with

• Retailer prioritization

  Identifying which retailers matter most for your genre and audience.

• Positioning recommendations

  Guidance on how to position your book's listing on each platform.

• Format strategy

  Recommendations on which formats to prioritize across which retailers.

• Distribution review

  An assessment of an existing distribution setup and where it can improve.

Useful if you're

• An author deciding where to focus limited marketing and setup time
• A writer reassessing an underperforming distribution setup
• An author expanding from one retailer to several
• A writer planning distribution strategy ahead of a launch

How it works

1. 01

   Tell us about your book

   Share your book, stage, audience, timeline and the help you're looking for.

2. 02

   We review your goals

   Our team looks at what you want to achieve and where your book is today.

3. 03

   We recommend the right approach

   You get a clear recommendation, scope and custom quote — no obligation.

4. 04

   We create or execute the work

   Once you approve the plan, our specialists deliver the work and keep you updated.

5. 05

   We review the next steps with you

   We go through what was delivered and whether there's a sensible next stage.

Why Phoenix

Phoenix looks at your project as a whole and discusses the support that fits your goals. Contact us to discuss the service, requirements and next steps.