Email Sales Funnels

Emails that lead somewhere.

A sales funnel is a planned sequence of emails, each with a purpose, that guides a reader from first contact to a clear next step — reading a sample, purchasing a book, or joining a series.

Authors need this when a single newsletter isn't enough to convert interest, such as launching a new title, running a reader magnet, or re-engaging readers who haven't purchased recently.

What Phoenix can help with

• Funnel mapping

  Planning the sequence of emails and the goal of each step.

• Email copywriting

  Writing the emails that make up the sequence.

• Reader magnet integration

  Connecting free samples or bonus content to the funnel where relevant.

• Automation setup

  Setting up the sequence to send automatically based on reader actions.

• Funnel review

  Reviewing performance and adjusting the sequence over time.

Who this suits.

• Authors launching a new book to an existing list
• Authors using a free sample or first-in-series offer
• Authors wanting to convert new subscribers into readers
• Series authors guiding readers from book one onward
• Authors re-engaging a list that's gone quiet

How it works

1. 01

   Tell us about your book

   Share your book, stage, audience, timeline and the help you're looking for.

2. 02

   We review your goals

   Our team looks at what you want to achieve and where your book is today.

3. 03

   We recommend the right approach

   You get a clear recommendation, scope and custom quote — no obligation.

4. 04

   We create or execute the work

   Once you approve the plan, our specialists deliver the work and keep you updated.

5. 05

   We review the next steps with you

   We go through what was delivered and whether there's a sensible next stage.

Why Phoenix

Phoenix looks at your project as a whole and discusses the support that fits your goals. Contact us to discuss the service, requirements and next steps.