Reader Community Campaigns

Keeping readers engaged, on purpose.

Once a reader community exists, keeping it active takes ongoing, purposeful content — discussion prompts, exclusive updates, and campaigns tied to key moments in an author's publishing calendar.

This service is for authors who already have a community or list in place and want structured campaigns to keep readers engaged rather than letting activity fade between releases.

What Phoenix can help with

• Campaign planning

  Designing themed campaigns tied to launches, anniversaries, or milestones.

• Discussion and engagement content

  Prompts and activities designed to encourage participation.

• Exclusive content planning

  Ideas for content shared only with your community.

• Campaign scheduling

  Timing campaigns around your publishing and promotional calendar.

• Engagement review

  Reviewing how the community responds to inform future campaigns.

Who this suits.

• Authors with an existing reader community or list
• Series authors keeping readers engaged between releases
• Authors planning a campaign around a launch or milestone
• Authors wanting more structure around community activity
• Authors relying on their most engaged readers for word of mouth

How it works

1. 01

   Tell us about your book

   Share your book, stage, audience, timeline and the help you're looking for.

2. 02

   We review your goals

   Our team looks at what you want to achieve and where your book is today.

3. 03

   We recommend the right approach

   You get a clear recommendation, scope and custom quote — no obligation.

4. 04

   We create or execute the work

   Once you approve the plan, our specialists deliver the work and keep you updated.

5. 05

   We review the next steps with you

   We go through what was delivered and whether there's a sensible next stage.

Why Phoenix

Phoenix looks at your project as a whole and discusses the support that fits your goals. Contact us to discuss the service, requirements and next steps.