Influencer Marketing

Reaching readers through creators.

Influencer marketing connects a book with content creators whose audiences overlap with its readers, using their platforms to introduce a book to people who might not otherwise find it.

This is useful for authors who want to extend their reach beyond their own following, particularly around a launch or when trying to break into a new reader segment.

What Phoenix can help with

• Creator research

  Identifying creators whose audience and content style fit your book and genre.

• Outreach coordination

  Managing initial contact and communication with prospective creators.

• Collaboration planning

  Defining what a collaboration could involve and how it fits your goals.

• Campaign timing

  Coordinating outreach around a launch or promotional window.

• Activity tracking

  Keeping a record of outreach, responses, and collaborations in progress.

Who this suits.

• Authors launching a new book or series
• Authors trying to reach a specific reader community
• Authors without existing relationships with content creators
• Authors expanding beyond their current audience
• Authors with a limited amount of time for outreach themselves

How it works

1. 01

   Tell us about your book

   Share your book, stage, audience, timeline and the help you're looking for.

2. 02

   We review your goals

   Our team looks at what you want to achieve and where your book is today.

3. 03

   We recommend the right approach

   You get a clear recommendation, scope and custom quote — no obligation.

4. 04

   We create or execute the work

   Once you approve the plan, our specialists deliver the work and keep you updated.

5. 05

   We review the next steps with you

   We go through what was delivered and whether there's a sensible next stage.

Why Phoenix

Phoenix looks at your project as a whole and discusses the support that fits your goals. Contact us to discuss the service, requirements and next steps.