Market • Social Media
Social Media Marketing
A structured social media marketing approach that helps authors build visibility, reach readers, and support their books across the platforms that matter most to their audience.
Social media, with a plan behind it.
Posting without direction rarely builds an audience. Social media marketing brings structure to an author's presence — aligning content, platforms, and messaging with the book and the readers it's meant to reach.
Authors often need this when they're active on social channels but unsure whether the effort is contributing to their goals, or when they're preparing for a launch and need a coordinated approach across platforms.
What Phoenix can help with
Platform assessment
Review of current channels, audience, and content to identify what's working and what isn't.
Content planning
A structured plan connecting book messaging, themes, and goals to a content calendar.
Cross-platform coordination
Aligning messaging and timing across the channels relevant to your audience.
Audience targeting guidance
Identifying the reader segments and interests most relevant to your genre.
Performance review
Regular review of activity so the plan can be adjusted as needed.
Built for authors at different stages.
- Authors preparing for a book launch
- Authors with an inconsistent or unfocused social presence
- Authors entering a new platform for the first time
- Series authors building ongoing reader engagement
- Authors managing multiple books or a wider author brand
How it works
Tell us about your book
Share your book, stage, audience, timeline and the help you're looking for.
We review your goals
Our team looks at what you want to achieve and where your book is today.
We recommend the right approach
You get a clear recommendation, scope and custom quote — no obligation.
We create or execute the work
Once you approve the plan, our specialists deliver the work and keep you updated.
We review the next steps with you
We go through what was delivered and whether there's a sensible next stage.
Why Phoenix
Phoenix looks at your project as a whole and discusses the support that fits your goals. Contact us to discuss the service, requirements and next steps.
CONTACT PHOENIX
Want more details about this service?
Tell us about your book and what you need help with. Phoenix will discuss the service with you directly.
FAQs
Which platforms are included?
This depends on where your readers are. We discuss and agree on the relevant platforms with you before starting.
How is this priced?
Pricing is scoped as a custom quote based on the platforms, workload, and goals involved.
START WITH A CONVERSATION
Want to know more?
Contact Phoenix to discuss this service and what you need for your project.