YouTube Marketing

Video, planned for readers.

YouTube offers authors a way to reach readers through longer conversations, reviews, and story-driven content, but it requires a channel strategy suited to books rather than general video content.

Authors typically need this when starting a channel, trying to grow an existing one, or looking to use video as part of a wider marketing approach around a book or series.

What Phoenix can help with

• Channel setup and branding

  Setting up or refining your channel layout, art, and description.

• Content planning

  Planning a mix of video formats suited to your book and audience.

• Shorts strategy

  Recommendations for using YouTube Shorts alongside longer content.

• Upload scheduling

  A consistent publishing cadence for new videos.

• Discovery guidance

  Titles, descriptions, and thumbnails aimed at improving discoverability.

Who this suits.

• Authors starting a YouTube channel for the first time
• Authors with a channel that needs a clearer direction
• Non-fiction authors using video to reach readers
• Series authors building long-term video content
• Authors who already have trailer or video assets to build around

How it works

1. 01

   Tell us about your book

   Share your book, stage, audience, timeline and the help you're looking for.

2. 02

   We review your goals

   Our team looks at what you want to achieve and where your book is today.

3. 03

   We recommend the right approach

   You get a clear recommendation, scope and custom quote — no obligation.

4. 04

   We create or execute the work

   Once you approve the plan, our specialists deliver the work and keep you updated.

5. 05

   We review the next steps with you

   We go through what was delivered and whether there's a sensible next stage.

Why Phoenix

Phoenix looks at your project as a whole and discusses the support that fits your goals. Contact us to discuss the service, requirements and next steps.