Google Advertising

Visibility when readers are searching.

Search and display advertising can reach readers actively looking for books, authors, or topics related to yours, using keyword targeting and display placements across relevant sites.

This service covers building and managing these campaigns for authors who want to be found at the moment readers are searching, rather than relying on social discovery alone.

What Phoenix can help with

• Campaign setup

  Structuring search and display campaigns around your book and goals.

• Keyword research

  Identifying search terms relevant to your book, genre, and audience.

• Ad copy and creative

  Writing ad copy and preparing display assets where relevant.

• Ongoing optimization

  Reviewing and adjusting campaigns based on performance.

• Reporting

  Regular updates on campaign activity and adjustments.

Who this suits.

• Non-fiction authors targeting topic- or problem-based searches
• Authors with an agreed advertising budget
• Authors wanting visibility beyond social platforms
• Authors driving traffic to a website or book page
• Authors unfamiliar with running search advertising campaigns

How it works

1. 01

   Tell us about your book

   Share your book, stage, audience, timeline and the help you're looking for.

2. 02

   We review your goals

   Our team looks at what you want to achieve and where your book is today.

3. 03

   We recommend the right approach

   You get a clear recommendation, scope and custom quote — no obligation.

4. 04

   We create or execute the work

   Once you approve the plan, our specialists deliver the work and keep you updated.

5. 05

   We review the next steps with you

   We go through what was delivered and whether there's a sensible next stage.

Why Phoenix

Phoenix looks at your project as a whole and discusses the support that fits your goals. Contact us to discuss the service, requirements and next steps.