Market • Advertising
PPC Campaigns
Ongoing management of pay-per-click advertising campaigns across the platforms most relevant to an author's book and budget.
One team managing your paid campaigns.
Running paid advertising across multiple platforms takes consistent monitoring and adjustment to stay effective as costs, competition, and results change.
This service brings ongoing PPC management under one plan, coordinating campaigns across the platforms relevant to your book rather than managing each one separately.
What Phoenix can help with
Cross-platform campaign management
Coordinating campaigns across the relevant advertising platforms.
Budget allocation guidance
Recommendations on how to split an agreed budget across platforms.
Ongoing optimization
Regular review and adjustment of live campaigns.
Creative refresh
Updating ad copy and creative as campaigns run over time.
Consolidated reporting
A single, clear report covering activity across platforms.
Who this suits.
- Authors running ads on more than one platform
- Authors with an ongoing, ongoing advertising budget
- Authors who want a single point of contact for all paid campaigns
- Authors scaling advertising after an initial test campaign
- Authors without the time to manage multiple ad accounts
How it works
Tell us about your book
Share your book, stage, audience, timeline and the help you're looking for.
We review your goals
Our team looks at what you want to achieve and where your book is today.
We recommend the right approach
You get a clear recommendation, scope and custom quote — no obligation.
We create or execute the work
Once you approve the plan, our specialists deliver the work and keep you updated.
We review the next steps with you
We go through what was delivered and whether there's a sensible next stage.
Why Phoenix
Phoenix looks at your project as a whole and discusses the support that fits your goals. Contact us to discuss the service, requirements and next steps.
CONTACT PHOENIX
Want more details about this service?
Tell us about your book and what you need help with. Phoenix will discuss the service with you directly.
FAQs
Is ad spend included in the fee?
No. Ad spend is separate from our management fee and is discussed and agreed with you as part of the budget.
START WITH A CONVERSATION
Want to know more?
Contact Phoenix to discuss this service and what you need for your project.