BookBub Ads

Targeted ads for a reader-focused platform.

Paid advertising on reader-focused platforms works differently from social or search ads, relying on genre and comparable-author targeting rather than broad audience data.

This service helps authors set up, run, and adjust campaigns on this kind of platform without needing to learn the mechanics of the ad system themselves.

What Phoenix can help with

• Campaign setup

  Setting up campaigns structured around your book, genre, and goals.

• Targeting research

  Identifying comparable authors and genres to target.

• Creative preparation

  Preparing ad copy and imagery suited to the platform's ad formats.

• Ongoing optimization

  Reviewing and adjusting campaigns based on performance.

• Reporting

  Regular updates on what's running and how it's being adjusted.

Who this suits.

• Authors with a discounted or free promotional title
• Authors launching a new release
• Authors wanting to reach dedicated genre readers
• Authors with an agreed advertising budget in place
• Authors unfamiliar with running platform-specific ad campaigns

How it works

1. 01

   Tell us about your book

   Share your book, stage, audience, timeline and the help you're looking for.

2. 02

   We review your goals

   Our team looks at what you want to achieve and where your book is today.

3. 03

   We recommend the right approach

   You get a clear recommendation, scope and custom quote — no obligation.

4. 04

   We create or execute the work

   Once you approve the plan, our specialists deliver the work and keep you updated.

5. 05

   We review the next steps with you

   We go through what was delivered and whether there's a sensible next stage.

Why Phoenix

Phoenix looks at your project as a whole and discusses the support that fits your goals. Contact us to discuss the service, requirements and next steps.

FAQs