Goodreads Advertising

Reaching readers where they discover books.

Readers use Goodreads to discover and track books, making it a relevant advertising channel for authors targeting genre-specific and highly engaged readers.

This service covers the setup and ongoing management of advertising campaigns on the platform, aimed at improving visibility among the audience most likely to read your book.

What Phoenix can help with

• Campaign setup

  Structuring campaigns suited to your book, genre, and goals.

• Audience and genre targeting

  Identifying the reader segments most relevant to your book.

• Creative preparation

  Preparing ad copy and imagery for the platform's ad formats.

• Ongoing management

  Reviewing and adjusting campaigns as they run.

• Reporting

  Regular updates on campaign activity and performance.

Who this suits.

• Authors with a book already listed on Goodreads
• Authors targeting genre-focused, highly engaged readers
• Authors launching a new title or edition
• Authors with an agreed advertising budget
• Authors expanding their advertising beyond retail platforms

How it works

1. 01

   Tell us about your book

   Share your book, stage, audience, timeline and the help you're looking for.

2. 02

   We review your goals

   Our team looks at what you want to achieve and where your book is today.

3. 03

   We recommend the right approach

   You get a clear recommendation, scope and custom quote — no obligation.

4. 04

   We create or execute the work

   Once you approve the plan, our specialists deliver the work and keep you updated.

5. 05

   We review the next steps with you

   We go through what was delivered and whether there's a sensible next stage.

Why Phoenix

Phoenix looks at your project as a whole and discusses the support that fits your goals. Contact us to discuss the service, requirements and next steps.