Amazon KDP Ads

Advertising where readers are already buying.

Amazon advertising places a book directly in front of readers who are searching and browsing on Amazon, using keyword and product-targeted campaigns built around the book's category and audience.

Authors often need help here because campaign setup, targeting, and ongoing adjustment take time and familiarity with how Amazon's advertising works — separate from listing the book itself.

What Phoenix can help with

• Campaign setup

  Structuring campaigns and ad groups suited to your book and goals.

• Keyword and targeting research

  Identifying relevant keywords and comparable titles to target.

• Ad copy and creative

  Writing and preparing ad copy where formats allow it.

• Ongoing management

  Regular review and adjustment of campaigns based on performance.

• Reporting

  Clear updates on campaign activity and adjustments made.

Who this suits.

• Authors publishing or already live on Amazon KDP
• Authors launching a new title and wanting visibility on Amazon
• Authors with an existing catalog wanting ongoing advertising
• Authors unfamiliar with Amazon's advertising platform
• Authors with a discussed and agreed advertising budget

How it works

1. 01

   Tell us about your book

   Share your book, stage, audience, timeline and the help you're looking for.

2. 02

   We review your goals

   Our team looks at what you want to achieve and where your book is today.

3. 03

   We recommend the right approach

   You get a clear recommendation, scope and custom quote — no obligation.

4. 04

   We create or execute the work

   Once you approve the plan, our specialists deliver the work and keep you updated.

5. 05

   We review the next steps with you

   We go through what was delivered and whether there's a sensible next stage.

Why Phoenix

Phoenix looks at your project as a whole and discusses the support that fits your goals. Contact us to discuss the service, requirements and next steps.

FAQs