Market • Advertising
Meta Ads
Setup and management of paid advertising campaigns on Meta platforms, including audience targeting, creative, and ongoing optimization.
Reaching readers through targeted social ads.
Paid social advertising can put a book in front of specific reader audiences based on interests, behaviors, and demographics, but it requires careful setup and ongoing management to stay effective.
This service is for authors who want to run paid campaigns on these platforms without managing the ad accounts, targeting, and optimization themselves.
What Phoenix can help with
Campaign setup
Structuring campaigns and ad sets around your book and goals.
Audience targeting
Building audiences based on interests, genres, and reader behaviors.
Ad creative preparation
Preparing ad copy, imagery, or video suited to the platform.
Ongoing optimization
Reviewing and adjusting campaigns based on performance data.
Reporting
Clear, regular updates on campaign activity and results.
Who this suits.
- Authors with an agreed advertising budget
- Authors launching a new book or promotion
- Authors wanting to grow their email list or following through ads
- Authors unfamiliar with running paid social campaigns
- Authors with existing ad accounts needing ongoing management
How it works
Tell us about your book
Share your book, stage, audience, timeline and the help you're looking for.
We review your goals
Our team looks at what you want to achieve and where your book is today.
We recommend the right approach
You get a clear recommendation, scope and custom quote — no obligation.
We create or execute the work
Once you approve the plan, our specialists deliver the work and keep you updated.
We review the next steps with you
We go through what was delivered and whether there's a sensible next stage.
Why Phoenix
Phoenix looks at your project as a whole and discusses the support that fits your goals. Contact us to discuss the service, requirements and next steps.
CONTACT PHOENIX
Want more details about this service?
Tell us about your book and what you need help with. Phoenix will discuss the service with you directly.
FAQs
Who pays the ad platform directly?
Advertising spend is paid by you directly to the platform; we manage the campaign setup and optimization.
START WITH A CONVERSATION
Want to know more?
Contact Phoenix to discuss this service and what you need for your project.