Market • Social Media
Social Media Strategy
A written social media strategy that defines platform choice, content direction, and goals for an author's presence before any content is created.
The plan before the posting.
A social media strategy is the planning layer that sits above day-to-day posting: which platforms to prioritize, what kind of content to create, and how activity connects to the author's broader goals.
Authors typically need this before committing time or budget to social media, or when an existing presence has grown without a clear direction and needs to be reorganized around a plan.
What Phoenix can help with
Goal and audience definition
Clarifying who you're trying to reach and what you want social media to achieve.
Platform prioritization
Recommending which platforms deserve focus based on your genre and audience.
Content pillars
Defining the recurring themes and content types your presence will be built around.
Posting cadence recommendations
A realistic rhythm for how often and when to post.
Strategy document
A written reference you or your team can use going forward.
Who this is for.
- Authors starting from scratch on social media
- Authors with an unfocused or inconsistent presence
- Authors planning a launch and needing a coordinated approach
- Authors who manage their own accounts but want direction
- Authors deciding where to focus limited time or budget
How it works
Tell us about your book
Share your book, stage, audience, timeline and the help you're looking for.
We review your goals
Our team looks at what you want to achieve and where your book is today.
We recommend the right approach
You get a clear recommendation, scope and custom quote — no obligation.
We create or execute the work
Once you approve the plan, our specialists deliver the work and keep you updated.
We review the next steps with you
We go through what was delivered and whether there's a sensible next stage.
Why Phoenix
Phoenix looks at your project as a whole and discusses the support that fits your goals. Contact us to discuss the service, requirements and next steps.
CONTACT PHOENIX
Want more details about this service?
Tell us about your book and what you need help with. Phoenix will discuss the service with you directly.
START WITH A CONVERSATION
Want to know more?
Contact Phoenix to discuss this service and what you need for your project.